US online businesses can publish their own agent in ChatGPT

OpenAI on November 10 opened a beta of Businesses in ChatGPT, where companies claim their listing in Business Hub, edit what ChatGPT shows about them and see how people engage with them, the company said in a post on X. If you run an eligible ecommerce or online service business in the U.S., you can also publish a Business Agent that answers customers from product feeds you supply. Claiming a profile, by contrast, is open to eligible businesses wherever ChatGPT is available.

Getting started means claiming the business in Business Hub. Once verified, a business can create the agent, update its details and add product feeds with current pricing and availability. Customers use the agent to ask questions, compare products and find what fits their needs, based on information the business provides.

Those chats run in a clearly labeled conversation, separate from ChatGPT’s independent answers.

Verified businesses also see aggregated insights: mentions, website clicks and common topics in conversations where the business is cited. “We don’t share people’s conversations or Business Agent chats with businesses,” OpenAI says.